MARKETING FOR HEALTH CARE ORGANIZATIONS By Philip Kotler & Roberta N Clarke *VG*

Dive into the intricate world of healthcare marketing with Philip Kotler and Roberta N. Clarke's authoritative text, "Marketing for Health Care Organizations." Published in 1986 by Prentice Hall PTR, this hardcover edition is a critical resource for professionals and students alike, focusing on the business and administrative aspects of healthcare marketing. The book spans 576 pages and is organized in a clear, A-to-Z format, making it an accessible reference for a wide array of readers.
With an ISBN of 0135575621, this first edition is an English language publication that stands as a testament to the fields of medical and political science, as well as public policy and social services. It measures 9.5 inches in height, 9.1 inches in length, and 5.9 inches in width, and weighs in at 31.2 ounces. Whether you're pursuing further education or simply looking to enhance your professional knowledge, this textbook is a valuable addition to any library.