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Services Marketing Integrating Customer Focus Across the Firm by Ian Slater

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Management number 45992058 Release Date 2026/01/29 List Price $21.00 Model Number 45992058
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"Services Marketing: Integrating Customer Focus Across the Firm" by Ian Slater is an advanced textbook focused on the subject area of business and economics. The hardcover book is written in English and covers services marketing from a comprehensive perspective, emphasizing the importance of integrating customer focus throughout the firm. With detailed insights and expert knowledge, this textbook is a valuable resource for students and professionals looking to enhance their understanding of services marketing strategies and tactics.

CategoryBooks > Reference Books > Educational & Instructional Books
SizeN/A
BrandMcGraw-Hill Education
ConditionGood

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