Flipnosis: The Art of Split-Second Persuasion by Kevin Dutton

📕 Flipnosis: The Art of Split-Second Persuasion Kevin Dutton Flipnosis is a razor-sharp, deeply engaging exploration of how influence really works—often faster, subtler, and more instinctively than we like to admit. Drawing on psychology, neuroscience, behavioural science, and real-world case studies, Kevin Dutton reveals how decisions are frequently made in moments rather than minutes. What makes this book so compelling is its focus on instant persuasion—the fleeting windows in which minds are most open to suggestion. Dutton explains how context, emotion, language, timing, and instinct can “flip” attitudes almost unconsciously, shaping choices in everyday life as well as high-stakes situations. The book moves effortlessly between theory and practice. From advertising and politics to criminal psychology, relationships, and ethics, Flipnosis shows how persuasion operates across society—sometimes for good, sometimes for darker ends. Dutton is careful to balance fascination with responsibility, encouraging awareness rather than blind manipulation. Written in a punchy, accessible style, Flipnosis is both entertaining and unsettling. It challenges readers to reconsider how much control they really have over their own decisions—and how often they may be influencing others without realising it. Key themes include: The psychology of snap decisions Hypnosis, suggestion, and unconscious influence Persuasion in advertising, politics, and media Moral dilemmas and the ethics of influence Why instinct often overrides logic Provocative, intelligent, and endlessly readable, Flipnosis is an eye-opening book that will change the way you see persuasion—and your own mind.